A real paradox! This is the rare and most unusual 'purple cone flower' with yellow flowers. Back in 1902 it was first named Brauneria paradoxa and after further changes to its taxonomy is now a member of the Echinaceas. A prized and seldom offered border plant.
Limited availability.
Sow from February to late June at 20-24C (70-75F) on the surface of a good seed compost and cover with a very fine sprinkling of compost or Sow-Lite (vermiculite). Ensure the soil is damp but not wet and seal inside a polythene bag until after germination, which usually takes 10-21 days.
Flowering is prolonged if flower stalks are cut off as soon as the flowers fade.